Reading Test 36

A The name ambergris is derived from the Spanish “ambar gris”, ambar meaning amber and gris meaning grey, thus the name signifies grey amber. Theuse of ambergris in Europe is now entirely confined to perfumery-as a material of perfumery. Its high price varies from$15 to$25 an ounce, though it formerlyoccupied on inconsiderable place in medicine. Ambergris was also decoratedandworn as jewelry, particularly during the Renaissance．It occupies a very important place in the perfumery of the East, and there it is also used in pharmacy and as a flavouring material in cookery. Amber, however, is quite a different substance from ambergris and thisdiscrepancy has puzzled some people. Amber is the fossilized resin from trees that was quite familiar to Europeans long before the discovery of the New World, and prized for jewelry. Although considered a gem, amber is a hard, transparent and wholly-organic material derived from the resin of extinct species of trees. In the dense forests of the Middle Cretaceous and Tertiary periods, between 10 and 100 million years ago, these resin-bearing trees fell and were carried by rivers to coastal regions. There, the trees and their resins became covered with sediment, and over millions of years the resin hardened into amber. Ambergris and amber are related by the fact that both wash up on beaches. Ambergris is a solid, waxy and flammable substance of a dull 2rey or blackish color, with the shades being variegated 1ike marble. It possesses a peculiar sweet，earthy odour not unlike isopropyl alcohol. It is now known to be a morbid secretion formed…

The importance of language management in multinational companies has never been greater than today. Multinationals are becoming ever more conscious of the importance of global coordination as a source of competitive advantage and language remains the ultimate barrier to aspirations of international harmonization. Before attempting to consider language management strategies, companies will have to evaluate the magnitude of the language barrier confronting them and in doing so they will need to examine it in three dimensions: the Language Diversity, the Language Penetration and the Language Sophistication. Companies next need to turn their attention to how they should best manage language. There is a range of options from which MNCs can formulate their language strategy. Lingua Franca: The simplest answer, though realistic only for English speaking companies, is to rely on ones native tongue. As recently as 1991 a survey of British exporting companies found that over a third used English exclusively in dealings with foreign customers. This attitude that —one language fits alll has also been carried through into the Internet age. A survey of the web sites of top American companies confirmed that over half made no provision for foreign language access, and another found that less than 10% of leading companies were able to respond adequately to emails other than in the company‘s language. Widespread though it is however, reliance on a single language is a strategy that is fatally flawed. It makes no allowance for the growing trend in Linguistic Nationalism whereby buyers in…

“Drive 200 yards, and then turn right,” says the car’s computer voice. You relax in the driver’s seat, follow the directions and reach your destination without error. It’s certainly nice to have the Global Positioning System (GPS) to direct you to within a few yards of your goal. Yet if the satellite service’s digital maps become even slightly outdated, you can become lost. Then you have to rely on the ancient human skill of navigating in three-dimensional space. Luckily, your biological finder has an important advantage over GPS: it does not go awry if only one part of the guidance system goes wrong, because it works in various ways. You can ask questions of people on the sidewalk. Or follow a street that looks familiar. Or rely on a navigational rubric: “If I keep the East River on my left, I will eventually cross 34th Street.” The human positioning system is flexible and capable of learning. Anyone who knows the way from point A to point B—and from A to C—can probably figure out how to get from B to c, too. But how does this complex cognitive system really work? Researchers are looking at several strategies people use to orient themselves in space: guidance, path integration and route following. We may use all three or combinations thereof. And as experts learn more about these navigational skills, they are making the case that our abilities may underlie our powers of memory and logical thinking. Grand Central, Please Imagine that you have arrived in a place you have never visited-New York City. You get off the train at Grand Central Terminal in midtown Manhattan. You…